Lucas Lira Net Worth (2025)
YouTuber, Content Creator, Influencer
Net Worth
Wealth Tier: Millionaire
Net worth between $1 million and $10 million
Annual Income
$500,000 per year (YouTube ads, sponsorships, merchandise)
Net Worth Timeline
2022: $1,200,000, 2023: $1,500,000, 2024: $2,000,000
Lucas Lira's Biography
Lucas Lira Soares, known widely as Lucas Lira, is one of Brazil’s most influential internet celebrities. Born on April 16, 1994, in Brasília, Brazil, Lucas skyrocketed to fame with his YouTube channel 'Invento na Hora', which features vlogs, challenges, and comedic sketches that resonate with millions of viewers. Lucas is celebrated for his relatable humor, charismatic storytelling, and authentic connection with his audience. Over the years, he has built a massive following across multiple social media platforms, including Instagram and Twitter. His content often showcases his daily life, adventures, and family, making him a beloved figure among fans of all ages. Lucas is married to fellow influencer Sunaika Bruna, and together they have one child, further endearing him to audiences who appreciate his family-oriented values. Aside from his online ventures, Lucas has expanded into entrepreneurship with his own merchandise store. His journey from filming with minimal resources to becoming a multi-millionaire influencer is a testament to his hard work, creativity, and perseverance. Lucas Lira continues to inspire aspiring content creators in Brazil and beyond, proving that with passion and dedication, it’s possible to turn dreams into reality.
Wealth in Perspective
Fun Fact
Lucas started his YouTube channel filming with a borrowed camera and homemade props.
Full Name
Lucas Lira Soares
Nickname
Lucas Lira
Nationality
Brazilian
Birthday
April 16, 1994
Age
31
Zodiac Sign
Taurus
Height
6'1" (185 cm)
Weight
181 lbs (82.0 kg)
Marital Status
Married
Spouse
Sunaika Bruna
Children
1
Education
College graduate
Famous For
Creating the YouTube channel 'Invento na Hora' and vlogging
First Big Break
Viral success of his comedic vlogs on 'Invento na Hora' in 2013
Social Media
YouTube: @InventoNaHora, Instagram: @lucaslira, Twitter: @lucaslirablog
Businesses Owned
Invento na Hora Store (merchandise)
Awards
YouTube Gold Play Button, Prêmio Jovem Brasileiro
Category
Internet
Controversies
Faced criticism for prank content and some family privacy concerns
Hobbies
Filmmaking, photography, gaming, traveling
Interests
Technology, pop culture, family life, cars
Quote
"Acredite nos seus sonhos e trabalhe duro todos os dias."