Peso Pluma's Biography

Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, is a trailblazing Mexican singer and songwriter who has taken the Latin music world by storm. Renowned for his unique blend of traditional Mexican corridos and contemporary urban sounds, Peso Pluma spearheaded the 'corridos tumbados' movement, captivating millions across the globe. His 2022 viral hit 'Ella Baila Sola' propelled him into international stardom, and his music frequently tops the charts on platforms like Spotify and Apple Music. Peso Pluma's authentic storytelling, characterized by raw emotion and streetwise narratives, resonates with a new generation of fans seeking cultural authenticity. His energetic performances and charismatic persona have earned him prestigious awards such as Premio Lo Nuestro and Latin Billboard Music Awards. Despite occasional controversies over lyrical content, Peso Pluma remains a positive influence, blending music, fashion, and entrepreneurship. With a rapidly growing net worth, successful business ventures, and a passionate fanbase, Peso Pluma is poised to redefine Mexican regional music for years to come.