Yuya's Biography

Yuya, born Mariand Castrejon Castañeda on March 13, 1993, in Cuernavaca, Mexico, is one of the most influential Spanish-speaking YouTubers and beauty entrepreneurs in the world. Rising to fame after winning a YouTube beauty vlogger contest in 2009, Yuya quickly captivated audiences with her unique charm, approachable makeup tutorials, and lifestyle content. Over the years, her channel has amassed millions of subscribers, making her a household name in Latin America and beyond. Yuya’s content spans makeup, skincare, wellness, and everyday inspiration, empowering viewers to embrace their individuality. Leveraging her digital success, Yuya launched her own beauty brand ‘Yuya Beauty’, which offers a range of cosmetics and skincare products tailored to her audience’s needs. She is also a published author and has received accolades such as the YouTube Diamond Play Button and Kids’ Choice Award Mexico. Despite her fame, Yuya has largely avoided major controversies, maintaining a positive and authentic online presence. As of 2024, her estimated net worth is $10 million, with income stemming from her YouTube channel, brand deals, and business ventures. Married to musician Siddhartha and a proud mother, Yuya continues to inspire millions with her creativity, entrepreneurial spirit, and dedication to empowering women worldwide.