Froid's Biography

Froid, born Lucas Carlos de Araújo Fidalgo on October 25, 1994, is a prominent Brazilian rapper, songwriter, and music producer. With roots in Brasília, Froid quickly rose to fame through his thought-provoking lyrics, innovative beats, and powerful storytelling. He is widely recognized for his introspective approach to hip hop, often exploring themes such as mental health, self-discovery, and societal critique—a rarity in the Brazilian rap scene. His breakthrough came with the release of 'O Pior Disco do Ano' in 2017, an album that redefined the landscape of Brazilian rap and cemented his place as a leading voice in the genre. Froid has since collaborated with several notable artists, including his wife, singer Cynthia Luz, and has amassed a large following on social media platforms like Instagram and Twitter. Beyond music, he is an entrepreneur, owning a streetwear clothing brand and operating an independent music label. Froid is also known for his candid discussions about mental health and his unique perspective on life, which resonates strongly with his audience. His musical journey has earned him awards such as Prêmio RapBR and nominations at MTV Miaw, while his net worth has steadily increased, reaching an estimated $1.1 million in 2024. Froid’s influence extends beyond music, inspiring fans to embrace authenticity and creativity, making him a central figure in contemporary Brazilian culture.