Damas Gratis's Biography

Pablo Sebastián Lescano, better known by his stage name Damas Gratis, is a renowned Argentine musician celebrated for revolutionizing cumbia villera, a subgenre of cumbia music rooted in urban Buenos Aires. Born on December 8, 1977, Lescano grew up in the San Fernando district, where he immersed himself in music from an early age. By his late teens, he was already performing with local bands, but his breakthrough came in 2000 with the formation of Damas Gratis and the hit album 'Para los Pibes'. Lescano's unique blend of infectious rhythms, catchy keyboard melodies, and socially charged lyrics quickly resonated with Argentina's working-class youth, propelling him to national stardom. Over the years, he has become a cultural icon, earning multiple awards such as the Premios Gardel and receiving nominations for the Latin Grammy Awards. Despite controversies surrounding some of his explicit lyrics and outspoken social commentary, Damas Gratis remains one of the most influential figures in Latin American music. Beyond music, Lescano is known for his entrepreneurial spirit, running an independent music label and a successful merchandise brand. With a career spanning more than two decades, his estimated net worth in 2024 stands at $3 million, a testament to his enduring popularity and impact on the music scene. Whether inspiring new generations of musicians or engaging with fans on social media, Damas Gratis continues to shape the sound and culture of contemporary cumbia in Argentina and beyond.