Era's Biography

Era Istrefi is a Kosovar-Albanian singer-songwriter best known for her breakout single 'BonBon', which took the global music scene by storm in 2015. Born on July 4, 1994, in Pristina, Era quickly rose to prominence with her unique blend of pop, electronic, and reggae sounds. Often praised for her powerful voice and distinctive style, she has been compared to international stars like Rihanna and Sia. Istrefi's career skyrocketed further when she featured alongside Will Smith and Nicky Jam on 'Live It Up', the official song of the 2018 FIFA World Cup. Her energetic performances and catchy hooks have earned her millions of fans worldwide and a notable presence on social media. Despite her rapid success, Era remains grounded and is passionate about fashion, travel, and charity work. She has won several awards, including the MTV Europe Music Award for Best Albanian Act, and continues to be a trendsetter in the European and global pop music industries. With an estimated net worth of $1.3 million in 2024, she earns primarily through music sales, performances, and endorsements. Era Istrefi's journey from Kosovo to international stardom is a testament to her talent and determination, making her one of the most influential musicians from the Balkans.