Savvy's Biography

Savonna Spracklin, affectionately known as 'Savvy,' is a dynamic American entrepreneur and social media influencer recognized for her innovative approach to lifestyle branding and digital marketing. Born on August 3, 1991, Savonna has built a multi-faceted career that blends creativity, business acumen, and a passion for sustainable living. She first gained national attention in 2016 when her home organization hacks went viral, catapulting her into the spotlight and establishing her reputation as a relatable and forward-thinking thought leader. Leveraging her marketing degree from the University of California, Savonna launched Savvy Living Co., a lifestyle brand focused on practical, eco-friendly products for modern families. She also founded Spracklin Media, a digital marketing agency that helps other brands and influencers find their voice in the crowded online space. With a combined social media following in the millions, Savonna is celebrated for her authenticity, hands-on advice, and engaging content that resonates with audiences seeking both inspiration and actionable tips. Her influence has earned her prestigious honors, including Forbes 30 Under 30 and a Shorty Award for Best Lifestyle Influencer. Despite occasional controversies, such as the critique of a sponsored post in 2022, Savonna remains committed to transparency and community, regularly using her platform to promote charitable causes and wellness initiatives. Outside of work, she enjoys interior design, photography, and spending quality time with her family. As of 2024, her estimated net worth stands at $1.5 million, reflecting her status as a savvy businesswoman and beloved digital personality.